Marcos Rivera

Marcos Rivera, founder of Pricing I/O and author of "Street Pricing," brings 25 years of pricing expertise to the table. In a compelling discussion, he reveals how AI is transforming pricing strategies, pushing businesses to focus on quick value capture. They explore the critical shift to outcome-based pricing and the significance of simplifying customer entry points. Marcos emphasizes the intricate link between product design and pricing, advocating for a holistic approach to enhance value creation in today's competitive landscape.