Marcos Aguiar, a digital trust advisor, shares insights on why we trust some companies over others. He breaks down the importance of trust in business ecosystems, using examples like Airbnb and Uber. Aguiar introduces seven essential tools for building trust, highlighting strategies like transparency, access control, and formal contracts. He emphasizes that cultivating trust is not just essential but can thrive even in challenging environments, showcasing how a strong foundation can lead to long-term success in the business world.
