Marco Bertini

Marco Bertini, a marketing professor at Esade Business School, dives into the intriguing world of dynamic pricing strategies. He cautions that while algorithms can enhance profits, they may hurt brand perception if not aligned with human psychology. Bertini emphasizes the importance of maintaining customer trust amidst fluctuating prices. He shares actionable strategies, including communication tactics and real-world examples, to strike a balance between profit maximization and customer loyalty, making it a must-listen for modern businesses.

Marco Bertini, a marketing professor at Esade Business School and visiting professor at Harvard, shares insights on the pitfalls of pricing algorithms. He warns that frequent price changes can damage brand perception and the customer relationship. Bertini emphasizes the importance of combining AI with an understanding of human psychology. He suggests implementing guardrails and improving communication to mitigate risks. His discussion sheds light on balancing dynamic pricing with customer trust while navigating the complexities of modern monetization strategies.