Marco Bassetti

CEO of Banijay, a major European production group known for global franchises like MasterChef and Peaky Blinders; spoke about Banijay's strategy, M&A, and creator-economy initiatives.

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Oct 24, 2025 • 32min

Banijay CEO Marco Bassetti on Producing in U.S. vs Europe, Pilots With Digital Creators and More

Marco Bassetti, CEO of Banijay and brains behind hits like MasterChef, discusses navigating the production landscape at Mipcom. He shares insights on Banijay's focus on profits, the complexities of integrating Endemol Shine during COVID, and the strategic importance of retaining IP for negotiation leverage. Bassetti also tackles the challenges of launching new original content in today's market, Banijay's cautious steps into film production, and their exciting foray into the creator economy with new initiatives.

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