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Marcelo Fernandes
Seasoned B2B Marketer with more than 25 years of experience in technology marketing and entrepreneurship.
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Jun 7, 2024 • 49min
65. Customer Lifecycle ABM
Marcelo Fernandes discusses Customer Lifecycle ABM at SAP, covering ABM evolution, global framework rollout, account selection, and the importance of ABM in customer adoption and advocacy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode