Marcela Rodriguez Joos

Marcela Rodriguez Joos leads the design system at UPS and plays a crucial role in the One UPS project, aiming to unify the brand's digital experience. In the discussion, she shares how a pivotal moment from the CEO sparked this transformation. The team successfully shortened development timelines from years to months and emphasizes the importance of collaboration in a large organization. Marcela also highlights the journey of cultural shifts, the value of storytelling in leadership, and shares spicy insights on implementing design systems.