Marcel Bens

Marcel Bens, CEO of Emil Capital Partners, shares insights on early-stage investments in consumer brands. He discusses the rise of 'better-for-you' products and why consumers are willing to pay a premium for quality. Listen in as he breaks down investment strategies, focusing on deploying $1-5 million checks to bridge gaps between angel investors and private equity. Marcel also emphasizes the importance of decoding nutrition labels and navigating brand discovery at expos, all while advocating for transparency in consumer choices.