Marc (Mark) Potter

Marc Potter, CEO of Actian and expert in data intelligence, discusses the pitfalls of chasing AI cost savings without a solid data foundation. He highlights the urgency for organizations to address data quality to prevent poor AI outcomes. Marc introduces the concept of governance-by-design, stressing the importance of classifying data correctly. He also offers insights on how to drive AI adoption through education and clear use cases, plus the need for thoughtful, value-driven AI strategies instead of rushed implementations.