The D’Amelio family—Marc, Heidi, Dixie, and Charli — have taken their social media fame and passion for content creation and parlayed it into a lifestyle media empire. The family members have a combined Instagram following of 72.1 million and 228.7 million on TikTok (and counting). They recently launched their own venture and cross-platform company, D’Amelio Brands, with their first brand launch, D’Amelio Footwear, debuting in May with plans to launch a skincare line ZitsAllright soon. Listen to Nathan and the D’Amelios discuss:
Charli and Dixie’s rise to fame through TikTok
Why their family was primed for success on the platform
The virality of being authentic
How to build a community on TikTok
Being family and business partners
Partnering with the right brands
Building their product business
What's next for the family
And much more...
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