Marc Brookland, owner of SEO Locale, shares his journey from a small project to a thriving SEO agency. He reveals how cold calling helped him land 17 clients in just the first month. Brookland emphasizes hiring for culture fit over resumes, believing it's key to a strong team. He also discusses the shifting dynamics of SEO, moving from keyword stuffing to sophisticated strategies for traffic improvement. Open communication with clients emerges as a vital component for building trust and lasting relationships.