Marc Brookland

Owner of SEO Locale, a full-service digital marketing agency specializing in search engine optimization. Shares his experience in building a successful agency through cold calling and prioritizing culture fit in hiring.

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Dec 22, 2024 • 21min

Afraid to Make Cold Calls? How an SEO Agency Built Success On Them with Marc Brookland | Ep #751

Marc Brookland, owner of SEO Locale, shares his journey from a small project to a thriving SEO agency. He reveals how cold calling helped him land 17 clients in just the first month. Brookland emphasizes hiring for culture fit over resumes, believing it's key to a strong team. He also discusses the shifting dynamics of SEO, moving from keyword stuffing to sophisticated strategies for traffic improvement. Open communication with clients emerges as a vital component for building trust and lasting relationships.

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