Marc Binkley

Marc Binkley, President of the Calgary Marketing Association, shares his vision to elevate Calgary as a premier marketing hub. He discusses innovative frameworks for measuring ROI that consider numerous factors beyond simple spend. Marc emphasizes the importance of diversifying revenue streams for resilience and showcases local brands like Cabin Brewery and Made by Marcus for their distinctiveness and quality. He critiques overused buzzwords like 'authenticity' and encourages marketers to adopt a scientific mindset in their strategies.