Maral Behnam-Garcia
Senior Director, Global Brand Protection and Intellectual Property, formerly with Wish.
Best podcasts with Maral Behnam-Garcia
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Oct 31, 2023 • 20min
Maral Behnam-Garcia on the Three Pillars for Brand Success
Maral Behnam-Garcia, formerly with Wish, discusses the three pillars for brand success: IP protection, collaboration, and education. They explore challenges in IP protection, legislation's struggle to keep up with tech advancements, and the impact of recent legal acts. They also discuss the importance of collaboration among brands, marketplaces, and legislators to solve the counterfeiting crisis, and provide actionable advice for future IP protection.
