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Mara Thorsrud
UX veteran with over 20 years of experience designing for agencies, startups, and big brands, including Estée Lauder and Sleep Number. Passionate about incorporating psychology into design to create better user experiences.
Best podcasts with Mara Thorsrud
Ranked by the Snipd community
May 15, 2025
• 1h 15min
Invisible Influence: The Psychology Driving Great Experiences
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Mara Thorsrud, a UX expert with over 20 years of experience designing for brands like Estée Lauder, delves into the psychology behind successful design. She reveals how subtle elements, like a model's gaze, can shift user behavior. The conversation covers the measurable impact of color psychology, storytelling's role in engaging users, and the ethical implications of design choices. Mara shares valuable techniques for integrating psychological insights into UX without crossing ethical lines, empowering designers to create memorable experiences.
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