Manuela Bárcenas, Head of Marketing at Fellow.app, reveals the secrets behind the company's impressive growth fueled by a robust content strategy. She discusses how they transitioned from basic SEO articles to a modern approach targeting buyers not actively searching for solutions. Manuela details their effective use of podcasts, newsletters, and webinars to build trust and drive engagement. She also shares insights on LinkedIn strategies, the ROI of content-first approaches, and the evolving landscape of B2B marketing with a focus on AI.
