Manu Toms, a senior editor at ET Prime, and Poonam Chandel, managing director of NeuWorld Spirits, dissect the rise and fall of Bira 91, India's once-popular craft beer. They explore founder Ankur Jain's ambitious vision, the brand's expansion missteps, and financial mismanagement. Poonam highlights the operational complexities of the beer industry, while Manu discusses the alarming employee activism and investor pressures signaling possible insolvency. Together, they illuminate Bira's sobering journey from a vibrant startup to a cautionary tale.
