Manola Soler

Retail industry practitioner and guest commentator providing insight on consumer behavior and category applicability (beauty, fashion) for AI-driven shopping experiences.

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Oct 25, 2025 • 7min

Walmart Attacks Amazon with ChatGPT Shopping Revolution | Fast Five Shorts

Lisa Collier, a retail and AI adoption expert at Alvarez & Marsal, and Manola Soler, a retail practitioner, dive into Walmart's game-changing partnership with OpenAI to facilitate shopping on ChatGPT. They discuss how this move allows customers to buy a wide range of products directly through the platform, while fresh food remains excluded to maintain Walmart's grocery edge. The duo analyzes the implications for big-box retailers, the benefits for beauty and fashion categories, and the competitive threat to Amazon as data sharing becomes a pivotal battleground.

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