Manish Gajria

Manish Gajria, Director of Product at Meta, and Ryan Davies, Head of Performance Marketing at Kwalee, delve into the current mobile gaming landscape. They discuss the significance of value optimization and the transformative role of AI in user acquisition. The conversation highlights the rise of hybrid casual games, the challenges of measurement, and successful marketing strategies within the industry. Listeners gain insights into the evolving approaches to game monetization and the impact of innovative advertising techniques.