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Mani Fazeli
VP of Product at Shopify focused on checkout, merchandising, fulfillment, and agentic commerce; leads product work such as Sidekick and SimGym and headlines Shopify Winter '26 Editions.
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Dec 11, 2025
• 54min
Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance
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Mani Fazeli, VP of Product at Shopify, dives into the transformative world of agentic commerce. He discusses how Shopify is democratizing powerful AI tools with innovations like Sidekick and SimGym. Mani highlights the evolving nature of discovery, emphasizing that friction can add value in certain contexts. He also reveals that structured data will become the new SEO, enhancing the merchant experience. Their conversation showcases a future where utility trumps flashiness, ensuring merchants gain meaningful insights and improvements.
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