Mang-Git Ng, co-founder and CEO of Anvil, shares their journey of building an automation platform for online workflows. They discuss struggles in selling to wrong customers, finding ideal customer profile, cold emailing, referrals, SEO, and content marketing. Anvil automates paperwork for product and development teams. They talk about challenges of identifying good customers, leveraging LinkedIn for brand awareness and leads, power of personal stories in content, exploring licensing using blockchain, and wrap up the conversation with casual talk and information on Anvil.