Mandy Fields

Mandy Fields, CFO of e.l.f. Beauty, shares insights on the brand's remarkable growth, spotlighting their marketing strategy that skyrocketed investment to about 25% of net sales. She discusses the successful partnerships with celebrity founders like Hailey Bieber and Alicia Keys, and how e.l.f. navigates the complexities of tariffs and global expansion. Mandy reveals the rationale behind the $1 billion acquisition of rhode and the challenges of managing celebrity-led brands, all while maintaining a diverse consumer base and driving innovation in the beauty industry.

Mandy Fields, the Chief Financial Officer at e.l.f. Beauty, dives into the evolving cosmetics industry and how her company has navigated challenges during the pandemic. She shares insights on strategic positioning, emphasizing safety and community support as key factors. The conversation also highlights the importance of diversity in product offerings and leadership. Mandy sheds light on shifting consumer behaviors, preparing the brand for a post-pandemic return to normalcy while remaining competitive in a dynamic market.