Mallory Russell

Mallory Russell, former VP of Global Integrated Content Marketing at Square, transformed a simple blog into a thriving 40-person content engine. She discusses the necessity of linking content strategy to broader business goals and challenges the traditional view of content as a mere channel. Mallory shares insights on using AI to enhance efficiency, turning big ideas into tailored audience materials. Her approach emphasizes storytelling and collaboration, ensuring that diverse perspectives drive impactful content that engages customers throughout their journey.