Mallory Lee

Mallory Lee, VP of Revenue Operations at PhoneBurner, shares her expertise on automating CRM data entry. She dives into the chaos of poor CRM hygiene and its impact on trust and forecasting. Mallory discusses how automation can streamline activity capture, improve pipeline accuracy, and enhance forecasting using AI insights. She also explains the importance of distinguishing between process and judgment in sales. Lastly, learn how automation fosters more effective pipeline discussions and mitigates data verification time!