Malique Morris

Malique Morris, a reporter at The Business of Fashion specializing in AI and ecommerce, joins the discussion on the emergence of AI shopping agents. He explains how these agents differ from traditional recommendation systems by not just suggesting items, but learning shopper preferences to facilitate transactions. The conversation covers the necessity of trust and accuracy for consumer acceptance, while also touching on how these agents could replicate the in-store shopping experience without requiring brands to change their offerings significantly.