Former NFL player turned literacy advocate and children's book author, Malcolm Mitchell, shares his journey of learning to love reading and advocating for literacy. He discusses the importance of cultural connection, access to books, and community building. Mitchell emphasizes the value of reading as an empowering tool and highlights the need for students to understand its true 'why' to be motivated. His journey from football to phonics and founding a literacy foundation is an inspiring testimony to overcoming barriers and creating opportunities through reading.