Malcolm Hawker, Chief Data Officer at Profisee and host of the CDO Matters Podcast, dives deep into the evolving landscape of data catalogs. He argues for a shift from data management to a knowledge-first approach, emphasizing the need for context and relationship-building. The discussion highlights the integration of AI and unstructured data, aiming to turn data catalogs into valuable business tools. Participants explore the implications for data governance and the transformative role of generative AI, advocating for data leaders to become strategic partners.