Malcolm and Hannibal Brooks
Associates from the firm Olson Zaltman
Best podcasts with Malcolm and Hannibal Brooks
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Dec 3, 2021 • 46min
181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks
Associates from Olson Zaltman, Malcolm and Hannibal Brooks, discuss the power of metaphors in understanding consumer behavior. They share insights on the ZMET process, deep metaphors, and its application in branding strategies for companies like Harvard and Tropicana.
