Major Jess Dawson, a representative from the Army Cyber Institute, discusses the alarming rise of microtargeting in information warfare. She uncovers how personal data is sold by apps without consent, raising significant privacy concerns. The conversation also dives into the implications of government surveillance and the need for legal regulations. They highlight the dark side of micro-targeted advertising, revealing its transformation into a tool for misinformation, and call for greater transparency in social media algorithms to safeguard user rights.
