Maitham Mohamed, CEO and founder of Material10, discusses his journey to revolutionizing in-game economies through innovative business models. He shares insights on integrating blockchain to enhance player engagement and create sustainable revenue streams. The conversation delves into the evolution of gaming economies, the addictive nature of virtual markets, and the creation of a new competitive multiplayer shooter. With his lean team based in the UK, Maitham aims to challenge traditional gaming models, paving the way for more immersive player experiences.