
Maire Bonheim
The Telegraph's Head of Newsletters
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Apr 2, 2024 • 36min
The Telegraph's Maire Bonheim and David Alexander on newsletters for different business goals
The Telegraph's Maire Bonheim and David Alexander discuss prioritizing newsletters, subscriber funnel stages, community-focused content, and live events. They also touch on newsletter retention as a tool for subscriptions. The news roundup covers The Atlantic's profitability and 1m subscriber milestone, emphasizing high-quality content for subscription growth.