Mahmoud Elmashni, Managing Partner at IBM Consulting, shares insights on how IBM is reshaping client success with generative AI. He discusses the 'Four P's' framework: People, Process, Partnerships, and Platform, designed to help the 160,000-member team effectively leverage AI. The conversation highlights how gen AI accelerates application modernization, cuts transition times from years to months, and enhances ROI. Elmashni also reveals practical applications in various industries, from healthcare to financial services, showcasing the versatility and impact of this technology.