Mahmoud Al-Mossallami

Emma Robertson, a historian and co-author of a comprehensive BBC World Service history, joins former BBC Arabic head Hosam El Sokkari and BBC anchor Mahmoud Al-Mossallami, who shares reflections on his final broadcast. They discuss the significant shift in BBC World Service history, emphasizing the emotional ties audiences have with the BBC Arabic service. The conversation touches on the service's evolution, its role in international broadcasting, and the challenges it faces in a digital age. The implications for Britain's soft power and global influence are also explored.