Mahir Yavuz

Mahir Yavuz, Senior Director of Engineering at Etsy, shares his insights on integrating machine learning to optimize search and recommendations. He discusses the balance between AI-driven personalization and maintaining user trust in the marketplace. The conversation dives into the challenges of gift-giving, emphasizing the unique thrill of discovery on Etsy while addressing operational hurdles. Mahir also highlights how generative AI can enhance product listings and foster connections, showcasing the innovative strategies that keep Etsy’s community thriving.