Mahavir Patel, President & CEO of Aatmos, discusses the exciting blend of tradition and innovation in family-run hotels. He shares insights on transforming tired motels into vibrant lifestyle destinations, emphasizing the challenges of pleasing both guests and major brands like Marriott. Mahavir dives into the underestimated aspects of hospitality, the balance between personal service and technology, and how local heritage influences modern designs. He also explores effective strategies for making smaller hotels profitable while enhancing guest experiences.