Maha Rehman

Policy Director at the Mahbub Ul Haq Research Centre at the Lahore University of Management Sciences. Led the rapid scale-up of the NORM mask-wearing program in Lahore, Pakistan.

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Oct 22, 2021 • 1h 43min

#114 – Maha Rehman on working with governments to rapidly deliver masks to millions of people

Maha Rehman, Policy Director at the Mahbub Ul Haq Research Centre, led a transformative mask-wearing initiative in Lahore during the COVID-19 pandemic. They discuss the groundbreaking randomized trial in Bangladesh, revealing how a 30% increase in mask usage can reduce infections. Rehman shares innovative strategies for mask distribution and community engagement, highlighting the surprising preference for blue masks. The conversation underscores the vital role of data-driven public health strategies in enhancing community health practices and overcoming logistical challenges.

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