Magnus Sandstrom

In this engaging discussion, Magnus Sandstrom and Debbie Wiss from Swing Search share their vast expertise in go-to-market strategies. They highlight common pitfalls, like hiring overly senior talent too early and the misunderstanding of product-market fit. Founders often remain essential in sales, even at $100M companies. The duo emphasizes the importance of hiring two founding AEs for competition and resilience. They also delve into the nuances of marketing roles and the critical need for clear processes in onboarding. Tune in for actionable insights!