Magnus Reitan, CEO of Reitan Kapital, leads a firm known for its evidence-based investment strategies. He discusses balancing family values with wealth management, emphasizing the need for simplicity and long-term goals. The conversation unveils how Reitan Kapital evolved from a family grocery store to a financial player. Magnus also highlights the influence of Norway’s Sovereign Wealth Fund on their approach and the vital role of strategic asset allocation. Tune in to uncover insights on finance, legacy, and the strength of disciplined investing.