Magnus Ekbom

Magnus Ekbom, co-founder of Lazada and Group CEO of SEI, shares his rich insights on the evolution of e-commerce in Asia. He highlights the dual influences of China and the West on regional consumer behavior and the pitfalls of a promotion-led marketing ecosystem. Magnus argues that over-reliance on discounts is 'lazy marketing' that can't drive long-term growth. He emphasizes the importance of building brands and sustaining trust while remaining relevant amid market fragmentation, expressing hope for the rise of homegrown brands in the coming years.