Maggie Schmerin
Chief Advertising Officer at United Airlines, responsible for marketing, communication, and brand strategy.
Best podcasts with Maggie Schmerin
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Feb 11, 2025 • 39min
Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines
Maggie Schmerin, Chief Advertising Officer at United Airlines, discusses the airline's transformation in marketing strategy after the pandemic. She delves into the complexities of regional advertising and the impact of social media during crises. The conversation highlights United's innovative approaches to enhancing customer experiences, from personalized communication to unique travel initiatives for high-profile events. Maggie shares insights on teamwork and adaptability, emphasizing the airline's commitment to transparency and effective messaging in today's fast-changing industry.
Oct 4, 2023 • 56min
Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak
Join Jim as he chats with Maggie Schmerin, Chief Advertising Officer at United Airlines. They discuss United's innovative branding strategies, the evolution of the company into a consumer brand, and the importance of leadership in transformation. Maggie shares insights on successful marketing campaigns, the power of sponsors in career advancement, and key branding insights for aspiring CMOs.
