Maggie Schmerin

Maggie Schmerin, Chief Advertising Officer at United Airlines, discusses the airline's transformation in marketing strategy after the pandemic. She delves into the complexities of regional advertising and the impact of social media during crises. The conversation highlights United's innovative approaches to enhancing customer experiences, from personalized communication to unique travel initiatives for high-profile events. Maggie shares insights on teamwork and adaptability, emphasizing the airline's commitment to transparency and effective messaging in today's fast-changing industry.

Join Jim as he chats with Maggie Schmerin, Chief Advertising Officer at United Airlines. They discuss United's innovative branding strategies, the evolution of the company into a consumer brand, and the importance of leadership in transformation. Maggie shares insights on successful marketing campaigns, the power of sponsors in career advancement, and key branding insights for aspiring CMOs.