Maggie Hoffman

Maggie Hoffman, a cookbook author and founder of The Dinner Plan Substack, dives into her journey through food media. She shares her experiences at Serious Eats and Epicurious, contrasting their creative and data-driven environments. Topics include the art of fried chicken preparation, the rise of private label grocery brands, and her innovative approach to independent newsletter monetization. Maggie also envisions a rich audio project on regional food traditions, while emphasizing the importance of slower, more connected food conversations.