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Madhup Mishra
Senior Vice President of Product Marketing at SmartBear with over 20 years in B2B tech, focused on product positioning, GTM strategy, and how AI reshapes buyer journeys and product marketing.
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Oct 17, 2025
• 30min
Ep. 565 | How AI is collapsing traditional GTM funnels and reshaping product marketing
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Madhup Mishra, Senior VP of Product Marketing at SmartBear with 20+ years in B2B tech, dives into how AI is revolutionizing product marketing. He discusses the shift from traditional funnels to nonlinear buyer journeys that prioritize immediate value. Madhup emphasizes the need for marketers to enable confident decision-making rather than rely on persuasion. He also highlights the importance of authentic advocacy in fueling discoverability and trust, offering strategies for product launches and community engagement in an AI-driven market.
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