Madhavi Ravikumar

Assistant Professor in the Department of Communication at the University of Hyderabad, who researches and writes on media, personality rights, and the social impacts of AI.

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Jan 7, 2026 • 39min

How is AI redefining the case for personality rights legislation in India

Madhavi Ravikumar, an Assistant Professor at the University of Hyderabad, dives into the pressing issue of personality rights in the age of AI. She discusses the surge in Indian celebrity cases, including how Salman Khan and Aishwarya Rai are navigating the legal landscape. Madhavi contrasts global approaches to personality rights, highlights the risks of deepfakes, and stresses the importance of a comprehensive legal framework. She calls for accountability in AI development and the need for protective legislation to safeguard identities in an increasingly digital world.

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