Madeline Quinlan

Madeline Quinlan, a behavioral scientist and co-founder of Salient, shares her fascinating journey from finance to behavioral science. She emphasizes the power of reframing failure as a learning opportunity. The discussion dives into integrating qualitative and quantitative research for effective behavioral interventions, highlighting the need for personalized approaches in understanding consumer behavior. Madeline also addresses the significance of identifying the right problems before applying behavioral insights, shedding light on innovative techniques developed during the COVID-19 pandemic.