Madan Bharadwaj

Madan Bharadwaj, founder of M Squared, is an ad measurement expert specializing in advanced marketing attribution solutions. He debunks the myth of a simple attribution button, emphasizing the complexity of ad measurement. Madan shares insights from his journey in analytics, highlights the persistence of last click attribution, and explores how AI is reshaping measurement practices. He humorously navigates buzzwords, proposing cocktail names inspired by industry terms, underscoring the need for clarity in marketing communications.