Mac Bishop, founder of Wool&Prince, a premium apparel brand known for its Merino wool garments, shares his journey of building a quality-focused business. He discusses the innovative marketing strategies that set his brand apart, like the 100-day shirt challenge. Mac dives into navigating global supply chains and the impact of tariffs on eCommerce. He emphasizes the importance of strong core values, over-communication, and achieving work-life balance, offering insights on blending personal growth with entrepreneurship.