Lynn Marks, Senior Product Manager at Imperva, discusses shocking findings from the 2024 Bad Bot Report, revealing that nearly half of internet traffic comes from non-human sources. These advanced bots are now exploiting business logic rather than just technical flaws, escalating threats like transaction fraud and account takeovers. Lynn emphasizes the urgency for businesses to enhance security measures, particularly around APIs, which are prime targets for cybercriminals. She also addresses the bot challenges faced by industries like gaming and travel.