Lyndsi Lee

Lyndsi Lee, Senior Manager of UX Research at Turnitin, uses her diverse background in education and counseling to revolutionize user experience measurement. She critiques traditional metrics like NPS and CSAT for lacking depth and introduces an outcome-based assessment framework. Lyndsi explains how to define and prioritize specific user goals, using techniques like card sorting, and emphasizes collaboration with stakeholders. Her insights provide a practical roadmap for teams to achieve meaningful improvements that enhance user success.