Lylle Ryals

Lylle Ryals, Senior Manager of Business Development at RocketReach, shares his expertise in cold calling strategies. He emphasizes the power of incorporating visuals like GIFs in prospecting emails for better engagement. Lylle suggests asking prospects about their competing solutions to uncover their true needs. He also highlights the importance of concise voicemails that guide prospects back to email for detailed follow-ups, enriching the conversation with personalized content that addresses specific pain points.