Lydia Martin, an online business owner and entrepreneur, shares her insights on leveraging AI to amplify business success. She discusses how AI can be a brainstorming partner and supercharged assistant, enhancing creativity in content creation. Lydia highlights effective tools like napkin.ai and lately.ai, while also revealing two fun ChatGPT prompts to optimize schedules. She encourages finding unique ways to integrate custom GPTs into businesses, promising a personalized touch to boost efficiency and strategy.