Luz Corona

In this discussion, Luz Corona, the Editor of Campaign US, reveals her insights into the advertising agency landscape. She highlights the surge of independent agencies as they challenge traditional holding companies, emphasizing personalization and transparency. The conversation turns to AI's transformative effects on staffing and creative processes. Luz also identifies sports marketing as the next frontier for growth, where both indie firms and holding companies vie for attention. Finally, she delves into the latest agency news and what it means for the future of the industry.