Lutz Finger

Lutz Finger, an AI expert and Cornell faculty, dives into the rapid evolution of e-commerce and branding due to AI. He warns that relying on Amazon can lead brands to extinction and unveils 'Generative Engine Optimization' as the future of ranking in search results. Lutz discusses the pitfalls of AI-generated content and emphasizes the importance of building real human communities for marketing success. He also sheds light on the transformative impact of OpenAI’s partnership with Walmart and advises brands on essential strategies to remain competitive.